Time to dust off another less than stellar piece of vinyl from my collection. As I mentioned last Monday, this week's pick is another band from the UK that couldn't buy a hit in their homeland but struck gold (platinum, actually) with those of us in America who couldn't keep their eyes off of upstart MTV. That's a pretty apt description of me in '83 when the Fixx's 'Reach the Beach' climbed the Billboard ladder.
My hometown didn't get MTV until the fall of that year, but I was already hooked on the music-video genre through friends' cable systems in other towns and programs like TBS's new show "Night Tracks", USA Network's "Night Flight", HBO's "Video Jukebox" and NBC's "Friday Night Videos". If you timed your channel surfing just right, you could even catch a video on Nickelodeon between shows. I just got nostalgic to see the opening sequence of "Friday Night Videos". The first clip I found says the Fixx will be coming up. Figures.
What can I say about the Fixx? Bland comes to mind. New wave for the masses, maybe. Anyway, my 13-year-old self thought lead single "Saved By Zero" was great. Loved the spooky video too. By the time the song was being used to tout zero-percent financing on television adverts, let's just say the novelty had worn off. The song peaked at No. 20 over here. It didn't even bother to chart at all in the UK.
Follow-up single "One Thing Leads to Another" is, without a doubt, the band's signature tune, reaching the dizzying heights of No. 4 on Billboard's Hot 100. In the UK, an anemic No. 86 would have to suffice. The third and final single from the album, "The Sign of Fire", only got to No. 32, but that was still much better than not charting at all at home. When the dust settled, 'Reach the Beach' would sell two-million copies in the United States. Not sure what that says about us, but it can't be good. Other hits would follow, but 1983 would be the Fixx's finest hour.
The Fixx. Not the worst, but a misstep, nonetheless. Did I really just follow Aretha Franklin with the Fixx?
"Saved By Zero"
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